I finally saw this for the first time today during the game. While it was funny, it kinda sucks they had to use a clip of one of the only times I've seen Holt staying on the ground after a hit. He's much tougher than that and I doubt the average joe watching the commercial will know that. Regardless, it's still a good piece of advertising.
Go here:
http://www.bk.com/#menu=7,-1,-1
Click on the top reel of film that says "NFL Holt"