It's hard to know the exact moment when Stan Kroenke began to envision how much different things would be once he took control of the St. Louis Rams.
17 months after he assumed official majority control of the Rams, Kroenke emphatically seized symbolic control of the helm with a rather powerful move. This was not a tweak, this was a seismic total renovation, firing both general manager Billy Devaney and head coach Steve Spagnuolo before immediately going about the significant task of reshaping the Rams into his own very specific image.
He is an ardent devotee of Bill Belichick and the way Darth Patriot has crafted New England into the NFL's signature championship organization. And if you want to know what the Kroenke Way is going to look like at Rams Park, you'd be wise to go read a wonderful book by former Boston Globe columnist Michael Holley called "War Room: The Legacy of Bill Belichick and the Art of Building the Perfect Team."
Kroenke referenced the book repeatedly.
"When you read the book, it describes a wonderful (business culture)," Kroenke said. "I felt very comfortable when I read the book when (Holley) talked about a guy like Belichick. He had a plan. (The Patriots) have a way of operating up there that wasn't dissimilar to the way we run the (Denver Nuggets). At the end of the day, everyone knew Belichick was kind of The Guy, but the owner still had his input."
What did Kroenke glean from studying Belichick and the Patriots?
First and foremost, someone must hold final authority and be the undisputed man everyone knows is in charge of things. In the new Rams Way, Kroenke promises there will be no gray areas, no uncertainties about accountability, no vagueness about who is setting the overall organizational tone or the philosophy of how everything will be done around here.