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  1. #1
    RamWraith's Avatar
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    Rams hoping to lift sales of season tickets

    By Bill Coats
    Tuesday, Feb. 05 2008

    The desire to increase season-ticket sales, and not the Rams' worst season
    since moving to St. Louis in 1995, was the major factor in the decision not to
    increase ticket prices for PSL holders, a team executive said Monday.

    "If you look around the league, that happens, that teams still raise prices"
    after poor seasons, said Bob Wallace, the Rams' executive vice president and
    general counsel. "Costs go up for everyone; the salary cap is going up $7
    million next year (to $116 million). So, you can't base it on that. Otherwise,
    you'd always be subject to the win-loss record, and we can't be in that

    "We want to encourage people to buy season tickets. That's how you survive in
    this league, with a strong season-ticket base."

    For the first time in nine years, prices for fans who own personal seat
    licenses are being kept at the previous season's level. The prices for the
    small number of single-game tickets that are available will be "moderately
    increased," according to a statement from the team.

    The average ticket prices for Rams games are expected to fall below the NFL

    In a letter sent Monday to PSL holders, team president John Shaw wrote that the
    Rams kept prices at 2007 levels "in appreciation and recognition of the PSL
    owners' continued support of the Rams."

    He also promised that the Rams would strive to strengthen personnel through
    free agency and the draft, and would spend to the salary cap. He also wrote
    that the team was looking at ways to improve the game-day experience and
    atmosphere at the Edward Jones Dome.

    The Rams haven't qualified for the playoffs since 2004. Their 3-13 season in
    '07 led to an unprecedented number of local television blackouts. As the Rams
    struggled, turnouts at the Dome suffered. Three of the eight home games failed
    to sell out and, because of NFL rules, could not be televised locally. Two
    other games, vs. Green Bay and Pittsburgh, sold out only because contingents of
    visiting fans bought up large numbers of tickets.

  2. #2
    txramsfan's Avatar
    txramsfan is offline Registered User
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    Re: Rams hoping to lift sales of season tickets

    You know what campaign sells the most tickets? A winning season. Go produce a winning product and watch St. Louis gobble up tickets like it was free Budweiser Day in Soulard.

  3. #3
    thoey's Avatar
    thoey is offline Registered User
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    Re: Rams hoping to lift sales of season tickets

    Oh, I am sure the PSL's will still sell with a crappy team...


    Step 1 - Buy PSL's at cheap price
    Step 2 - Sell individual game tickets to opponents fans for 2X cost
    Step 3 - Profit!!!

    I agree with Tx as usual. Build a competitive team and tickets sales will go up.
    This space for rent...

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