From The Redzone

2/19/2011 12:28:49 PM

With a possible lockout and a team that hasn't had a winning season since 2003, it would seem odd that an NFL team would raise ticket prices. Yet that is what the St. Louis Rams are doing according to Jim Thomas of the St. Louis Post-Dispatch.

Kevin Demoff, the team's executive vice president for football operations said most ticket prices will increase from $4 to $7 a game for PSL holders (which doesn't include club seats or luxury suites). Demoff said the price of the cheapest tickets, in the upper-reaches of the dome, are not going up.

"This is the first time in four years that we've raised prices," Demoff said. "So we're trying to claw our way back slowly but surely to make sure that we can have the revenue base to remain competitive."

With attendance sagging and the team struggling to win games, the Rams froze season ticket prices in 2008 and '09. (The only exception during those two seasons was about 2,000 refurbished seats.)

Raising prices for the first time since 2007 was a tough decision, Demoff said.