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Rams TV Rating Rises Significantly

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  • Rams TV Rating Rises Significantly

    Rams TV rating rises significantly
    By Dan Caesar

    The Rams weren't much better on the field for their opener this year compared to last, losing by 28 points this time after falling by 35 in 2008. But the arrival of a new coaching staff apparently boosted interest in the team because the television rating rose by 48 percent over 2009.

    Nielsen Media Research said that 17.7 percent of homes in the market with a TV tuned in on Sunday, following a 12.0 figure last year — which was the worst-rated Rams game since they arrived in town 15 seasons ago.

    "It was a gorgeous day and the Cardinals were (overlapping for part of the time), so I was pleasantly surprised,'' said KTVI (Channel 2) general manager Spencer Koch, whose station carried the game.

    The Rams were shut out, but with a new coaching régime on hand Koch is hopeful interest will remain.

    "I think people want to see progress and the only way you're going to see progress is by watching the games,'' he said.

    The rating Sunday was better than was generated for all but six of the team's 14 games last year that were televised locally (two were blacked out).

    The Nielsen rating for the Rams' season openers since arriving in St. Louis:

    Year Opponent Rating
    1995 at Green Bay 17.2
    1996 Cincinnati 17.3
    1997 New Orleans 17.9
    1998 New Orleans 18.2
    1999 Baltimore 17.9
    2000 Denver 39.7
    2001 at Philadelphia 28.3
    2002 at Denver 33.6
    2003 at NY Giants 30.1
    2004 Arizona 28.1
    2005 at San Francisco 24.0
    2006 Denver 24.0
    2007 Carolina 18.7
    2008 at Philadelphia 12.0
    2009 at Seattle 17.7

    Notes: The 2000 game was on "Monday Night Football'' and followed the team's Super Bowl victory the previous season. ... Each ratings point equals 1 percent of the homes with a TV in the market, currently 12,500 per point.

Related Topics


  • RamWraith
    Rams' TV ratings tumble to six-year low
    by RamWraith
    By Dan Caesar
    Of the Post-Dispatch

    The Rams' fall from grace isn't limited to the standings this year.

    Television ratings have taken an unprecedented tumble this season, dropping to their lowest level since 1998 - before the team's rise to prominence began.

    With just one game remaining, Nielsen Media Research reports that telecasts of their games are being seen in an average of 25.7 percent of area homes with a TV. That's a 22 percent drop from their rating of 33 last season.

    There are several notable numbers:

    Their best-rated game this season (28.2 for a September contest against New Orleans), is lower-rated than all their games last year.

    In the last five seasons, the Rams have appeared on "Monday Night Football" 14 times. Discounting a meaningless season-ending contest against San Francisco two years ago in which the Rams already had been eliminated from postseason contention, they never had drawn a local rating below 31.6 for a "MNF" telecast.

    But they were on three times this season, with the best rating a 27.1 figure for their game this week vs. Philadelphia. The three-game average is just 24.9.

    The theory that the Cardinals' postseason success hurt Rams viewership doesn't hold statistically. Ratings for Rams games in October, when the Cardinals were garnering most of the attention of local sports fans, was 25.8 - just about the same as the season average.

    Radio report

    Changes could be in store for the Rams on radio, as their deal with Clear Channel Communications expires after this season. Clear Channel airs the games on KLOU (103.3 FM), which it owns, and also sends the transmission to KTRS (550 AM), which it does not own. Sources say KTRS has been paying about 15 percent or so of the estimated $3 million annual rights fees.

    Clear Channel nationally has been moving away from broadcasting the NFL, but its arrangement locally (with KTRS paying part of the freight) could make it more attractive to trying to remain involved. Lee Clear, who manages Clear Channel's local radio operations, could not be reached for comment. But Rams executive vice president Bob Wallace said, "I think they'd like to keep it."

    Tim Dorsey, who runs KTRS, said he is optimistic that a deal similar to the existing one will be worked out. Either way, he said he wants his station to remain as the AM outlet for the broadcasts.

    He said if Clear Channel pulls out, "we would unilaterally speak to the Rams."

    Because of the unsettled situation, the Rams regular-season finale Sunday could be the last game for the entertaining broadcast duo of play-by-play voice Steve Savard and analyst Jack Snow, who are in their fourth season together.

    "We hope its not, but it's a possibility,"...
    -01-01-2005, 05:35 PM
  • RamingtoLA
    T.V Ratings falling
    by RamingtoLA
    The Rams are bumbling on the field, winless through four games, and their television rating has followed suit. The Nielsen Co. reports that 18.9 percent of homes in the St. Louis market tuned in to KTVI (Channel 2) on Sunday for the Rams’ 17-10 loss to Washington, marking the second week in a row their game rated lower than any of their contests last season.
    The worst rating in 2010 was 19.8, for a 38-point loss at Detroit.
    Through four games, the Rams have been seen in an average of 20.8 percent of area homes, down 17 percent from the 25.1 rating at the same point last season.

    -10-04-2011, 11:49 AM
  • r8rh8rmike
    Big TV Ratings For Rams Opener
    by r8rh8rmike
    Big TV ratings for Rams opener

    Tuesday, September 14, 2010

    The Sam Bradford era began as a television ratings bonanza.

    According to the Nielsen Co., 26 percent of homes in the St. Louis market tuned in Sunday to the telecast on KTVI (Channel 2) of Bradford's debut as Rams quarterback in a narrow loss to Arizona.

    That translates into approximately 328,000 households and is the highest rating for a Rams opener since a 28.1 figure in 2004, also for a contest against the Cardinals. And it's the best Rams rating overall since their Week 3 game in 2006 -- again vs. Arizona -- generated a 26.2 rating.

    To put things in perspective, the figure Sunday was 37.5 percent better than last season's top-rated game - an 18.9 figure for a contest vs. New Orleans.
    -09-14-2010, 07:49 PM
  • RamDez
    Variety Show
    by RamDez
    Variety Show

    By Jim Thomas
    Of the Post-Dispatch


    Based on last season's records, the Rams have the easiest schedule in the NFL.

    The Rams face only four teams that had winning records in 2004: Philadelphia (13-3), Indianapolis (12-4), Seattle (9-7) and Jacksonville (9-7).

    They face only four teams that made the playoffs: Philly, Indy, the Seahawks and Minnesota (8-8).

    But given the current parity-driven state of the NFL, the Rams should take nothing for granted. Teams can change from the "Same Old Sorry (Bleep) Rams" into the "Greatest Show on Turf" in an instant.

    The 2005 schedule features familiar rivals New Orleans and Philadelphia. And, of course, NFC West opponents Arizona, San Francisco and Seattle. But it's really characterized more by the unfamiliar than the familiar:

    On Thanksgiving weekend, the Rams play the Houston Texans - a 2002 expansion team - for the first time.

    The day before Halloween, they play former St. Louis expansion rival Jacksonville for just the second time, and for the first time since 1996.

    In a Sunday night affair on New Year's Day, the Rams play a regular-season game in Dallas for the first time since the move to St. Louis in '95.

    The home opener on Sept. 25 marks the first visit of the Tennessee Titans to St. Louis for a regular-season contest, and the first meeting of the teams other than the preseason since Super Bowl XXXIV.

    Perhaps the marquee game of the season occurs Oct. 17 when the Rams make their first visit to Indianapolis since '95. As such, it will be running back Marshall Faulk's first game against his old club since the memorable trade that sent him to St. Louis in 1999. It's also the Rams' only Monday night appearance of this season.

    There will be some new faces to go along with the new places. The Rams get their first look at young quarterbacks David Carr of Houston, Byron Leftwich of Jacksonville, Eli Manning of the New York Giants and, quite possibly, No. 1 overall draft pick Alex Smith of San Francisco.

    At the other end of the QB spectrum, they'll face some of the top QBs in the league, including Eli's older brother Peyton, Philadelphia's Donovan McNabb and Minnesota's Daunte Culpepper.

    Obviously, no opposing quarterback will draw as much interest as the one who now calls Arizona home - Kurt Warner. A two-time NFL MVP with the Rams, Warner faces his former team twice in the NFC West. As long as Bill Bidwill owns the Big Red, playing Arizona will always be a big game for any St. Louis football fan over age 30. Putting Warner in a Cardinals uniform turns up the rivalry several notches.

    We won't have to wait long for the first meeting. It figures to be 100 degrees-plus in the Valley of the Sun on Sept.
    -08-28-2005, 02:47 AM
  • RamWraith
    MEDIA VIEWS: Rams are lagging in TV ratings
    by RamWraith
    By Dan Caesar

    The Rams may be turning things around on the field with two consecutive victories, but they are stagnant in the television ratings.

    At the midpoint of their season, they are on pace for their worst performance in that department since 1998, the year before their rise to prominence began.

    Nielsen Media Research says that the Rams' eight games this season have been seen in an average of 22.3 percent of area homes. That puts the Rams on pace for their worst season since a 15.8 rating in 1998, when they generated the worst rating in their 11 seasons in St. Louis. They were 4-12 that year to cap a three-season run in which their combined record was 15-33.

    Some of the current doldrums have been attributed to fans having Cardinals fever in October and picking baseball over football. But the reality is that the Rams have competed with Cards postseason runs before and fared better in the Nielsen ratings.

    And there was no Cards competition the past two weeks, when the Rams averaged a lackluster (for them) 22.2 rating.

    Even more alarming for those who count on the Rams to drive advertising revenue at their stations is the fact that their most-recent five games are the five lowest-rated contests since early in the 1999 season. Included in that group is their worst rating in their St. Louis years, a 13.0 figure for a 45-28 loss to Indianapolis in a Monday night game. That game was played at the same time as the Cards' comeback win over Houston in the playoffs. That was the night Albert Pujols hit his three-run homer in the ninth inning to rescue the Redbirds, albeit temporarily, in the series.

    KTVI (Channel 2) carries the bulk of the Rams' telecasts and its general manager, Spencer Koch, says he expects better ratings ahead. Elements included in his optimism are the fact the team has pulled itself back into playoff contention, the curiosity about the coaching change from Mike Martz to Joe Vitt and the fact that the weather is usually much poorer in the second half of the season than it is in the first - thus there are more people indoors and watching TV.

    "Two weeks ago it was beginning to look a little suspect," Koch said. "But I think the first eight games have been the Martz half, and the second half is going to be the Vitt half. Now that the Cardinals' season is over and this early funk is gone, I think people are going to start focusing on the Rams, I really do.

    "We're used to those days of the 30 ratings, the 28 ratings, and we're not quite there yet. But to be doing 20-25 ratings with a team that has gotten off to this sort of a start to me is pretty amazing."

    The Rams still remain the biggest ratings draw - by far - in the market. But what about the ratings in the upper 30s and lower 40s of the recent past?...
    -11-05-2005, 04:18 AM