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  • Sam Bradford gets down to business with Rams

    By Bryan Burwell
    ST. LOUIS POST-DISPATCH
    05/02/2010

    It was Saturday morning at Rams Park, and Day 2 of the Sam Bradford Experience moved along rather quietly. The second day of the rookie quarterback's pro football life was turning out to be exactly what it needed to be: strictly football without so much as a hint of unnecessary media-circus insanity.

    On Day 1, things were a bit different. After his first professional practice — at rookie minicamp, mind you — the NFL's No.1 overall draft pick was greeted by a media crush of over 40 assorted reporters, TV cameramen and photographers. ESPN was there, and so was every local TV station, radio station and newspaper within 50 miles of St. Louis, not to mention a reporter or two from Oklahoma.

    Now just for the record, this will not be the last of the days when Bradford creates a breathless media buzz. At least let's hope so. The giddy, nervous, hopeful, urgent and silly updates will continue flowing out of Rams Park on a daily basis as we all attempt to document the progress of what everyone hopes, prays, begs and pleads (and that's just the casual Rams fan) will be the start of a brilliant NFL life for the kid drafted to grow into a franchise QB who can lead the Rams back to football respectability.

    But on Day 2, the phenom-crazy atmosphere had been replaced by a sedate dose of normalcy. Friday's overflow media crowd had dwindled to a decidedly more intimate gathering of eight reporters. And that was a good thing because it's already starting to feel like this journey is going to be one that has a regulator on it that will prevent it from turning into an out-of-control circus.

    And that's why I call it an "experience," rather than an "experiment", because experiment suggests that the trip Bradford is about to embark on is a flighty game of chance. Bradford's future, which is tied in directly to the future of this organization, is quite predictably being studiously orchestrated from the very start by coach Steve Spagnuolo.

    If you know anything about Spags, he's not really big on letting things "just happen."

    To be kind, he's an extremely organized man.

    To be perfectly blunt, the man's an organization-obsessed creature who never leaves anything large or small to chance. He wants you to know that he definitely does have a plan for Bradford's development, but you should never confuse that plan for a timetable that will accurately predict what day Bradford will ultimately take over as the starting QB ("I think you have to earn that," he says).

    But ask him how Bradford will get to that point, and he'll lay it all out for you.

    "When Sam got in here on Thursday, I sat him down and told him there are three structures in this league when it comes to developing a quarterback, and I've studied them all and they all work," Spagnuolo said Saturday as he sat in an empty meeting room. "Some (QBs) have the head coach, the quarterbacks coach and the offensive coordinator all talk to him. Some have just the QB coach and the coordinator — the ones like us with a defensive head coach. And some just have a coordinator do the talking because he's also the QB coach.

    "I told Sam he won't hear quarterback stuff from me. It will be the little things that I talk to you about. I will tell him things like how to get the team in and out of the huddle with the sound of your voice," Spagnuolo said. "I'll hit him up with leadership things. ... But (offensive coordinator) Pat (Shurmur) will be the lead guy for Sam because he installs the offense and he's the one who tells everyone what we're doing. Then (QB coach) Dick (Curl) will be the guy who gives him the details, the technique."

    On Saturday as Bradford went into the huddle, Shurmur was giving him the plays, talking West Coast Offense 101. He was the one who was chirping "Okay, you threw the ball to the out (pattern) here, but you could have gone to the seam (route) because the safety moved."

    And just as soon as Shurmur was done, Curl would move in and the conversation was far more technical. He could concentrate on every little motion from how Bradford turned to make a handoff to how his hips opened on a short throw to the tight end or how much air he put under the ball on a fade to a wide receiver.

    Spagnuolo was in the background, always lurking with his pencil stuck over his right ear, his notecards in his back pocket, constantly watching, occasionally planting a thought in Bradford's head that had a larger meaning to it, that might help the kid calm down the mental tornado swirling in his head as so much information was being crammed into it.

    "I told Sam to remember that everything's fine in these situations as long as we're all speaking the same (football) language," Spagnuolo said. But he cautioned Bradford that if he was ever confused by all these people talking in his head, he has to speak up.

    "That's when you have to say, 'Wait a minute, I thought Dick said this, Pat said this, and now I'm hearing another thing from you.'"

    A year ago, James Laurinaitis was in the role of rookie (defensive) quarterback being hit with information overload and Spagnuolo told the middle linebacker the same thing. There was no timetable for Laurinaitis either, but there was a careful plan that helped prepare him to move into the starter's role — and the defensive signal caller — from the start of the season. "A lot of the coaches wanted to make that move right away with him," Spagnuolo said, "but I resisted because I kind of like to make a guy earn that. ... But it became evident at some point that (Laurinaitis) was way above the normal learning curve. And so you make that move and it was the smart move and it worked out."

    So now Laurinaitis becomes the template for Bradford.

    Spagnuolo knows — or at least he hopes — things will progress as smoothly for Bradford, who has proven at every stage of his quarterbacking life to be a quick learner.

    "Now I have no idea when that moment will be for Sam," Spagnuolo said. "I don't know if we'll feel that way during the fourth OTA or if it will be the fourth quarter of the 12th game of the regular season."

    If you are a long-suffering Rams fan, you should know something.

    The coach was flashing one of those knowing smiles that suggests the moment is not a matter of "if" but "when."

  • #2
    Re: Sam Bradford gets down to business with Rams

    Let's hope Bradford has the same positive progress as JLau did last year. I'm really liking what I've been hearing about Bradford, so far he certainly seems dedicated, I love it.
    Always and Forever a fan of the St. Louis Rams

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    • eldfan
      Future is now for Bradford, Rams
      by eldfan
      BRYAN BURWELL [email protected] > 314-340-8185 | Posted: Sunday, August 29, 2010 12:20 am | (12) Comments

      So here we are under the sweeping roof of the indoor practice facility at Rams Park just two days before Sam Bradford's first NFL preseason game. The National Football League's first overall draft pick is doing his normal Thursday post-practice whirl. First he meets with the media for several minutes, chatting up about the buildup to playing in his first pro football game. A few minutes later, he is escorted away from the microphones by the team's lead publicist Ted Crews, who quietly whispers in his ear a few important details about some visitors to camp who were eager to meet him.

      The young quarterback is laughing. None of this appears to be drudgery to him. He works the room easily, as if he is a charming politician in a fund-raiser reception line, graciously shaking hands, posing for photographs and engaging in polite small talk, all while running the autograph gauntlet.

      And there, arms draped over the four-foot-tall metal barrier, is young Max Arnone, an eager, gabby 7-year-old sporting a gold personalized football jersey. He is armed with a Sharpie pen in one hand, a Rams poster in another, and enough giddy enthusiasm to fuel a blast furnace.

      "Sam ... SAM ... SAMMMMMM!!!!" the kid gushes breathlessly.

      "Sam, St. Louis sure is lucky to have you... because you're famous AND good!"

      Well when it comes right down to it, isn't that the essence of how Sam The Young Man's new football life will ultimately be measured?

      Bradford needs to be famous AND good.

      When you are a No.1 overall draft pick, a Heisman Trophy-winning quarterback with a face the school girls love and with an arm that the pro football wise guys gasp and swoon over, in order for this tale to have a happy ending, you will have to achieve both — social celebrity and athletic greatness.

      You do know there's a difference between the two, right?

      Snooki, J-woww and The Situation from "Jersey Shore" are famous. Lots of people know who JaMarcus Russell and Ryan Leaf are too.

      But when you come into the NFL with a contract worth a guaranteed $50 million, when the St. Louis Rams have tied their entire future to your predicted success, when everyone in the NFL is already anticipating that you will be a face-of-the-franchise quarterback on the scale of the ultimate contemporary athletic icon Peyton Manning, don't you carry the burden to be both famous and good?

      That's how much is riding on Bradford and he has to know that, even as he bristles at those "face of the franchise" references. If the Rams are wrong about Bradford — and the pages of NFL history are cluttered with cautionary tales of first-round QB busts — he could set this franchise back another five years....
      -08-29-2010, 05:26 PM
    • MauiRam
      On the clock: Rookie QB Sam Bradford adjusting well to NFL ..
      by MauiRam
      By Jarrett Bell, USA TODAY
      ST. LOUIS — Sam Bradford can deal with the long hours, complex defenses and challenge to help revive one of the NFL's most depressed franchises.

      That dreaded beeper his head coach uses at practice?

      Drives him crazy.

      Steve Spagnuolo realizes this and loves it. Spagnuolo, the former New York Giants defensive coordinator in his second season as St. Louis Rams coach, has been emphasizing the importance of getting rid of the ball quickly to his rookie quarterback. During seven-on-seven drills, he uses a timer that beeps if Bradford doesn't throw within 2.7 seconds. To raise the stakes, they have an ongoing wager.

      If Bradford doesn't fire the football within the allotted time, he pays $15 to a charity fund. If he beats the clock, Spagnuolo pays $5.

      Bradford on the clock. This was Spagnuolo's idea.

      "Besides the fact that all the money goes to charity, it's probably one of the worst parts of our practice," Bradford, 23, said this week at Rams Park. "It's not my favorite thing, and he knows it. I think that's why he continues to do it."

      Bradford contends there are circumstances, such as a primary receiver on a play being covered, that dictate a quarterback wait a bit longer.

      "I can throw a route totally on rhythm in our progression, and according to the clock it's late," he says. "Which doesn't make a lot of sense. But he's a defensive guy."

      Even so, Bradford is winning the season-long wager with his coach. Sort of.

      "I tell him," Spagnuolo says, " 'Sam, you realize that I can't lose. When you're doing well, I win. And when you're doing bad, you have to pay. So I can't lose. And I don't mind giving money to charity.' He doesn't like that. He wants to have a clear winner."

      This is one way to connect with Bradford, a fierce competitor and perfectionist who won the Heisman Trophy two years ago while starring at Oklahoma and was drafted No. 1 overall in April.

      It hasn't hurt. The Rams (6-6) have won as many games this season as they did in the previous three seasons combined and are in first place in the NFC West. After back-to-back road victories, they head to New Orleans for the next big challenge of trying to upset the defending Super Bowl champion Saints (9-3), who have a five-game winning streak.

      "They're in playoff mode," Spagnuolo says of the Saints. "I'm sure we'll get their best punch."

      That the Rams are in the playoff hunt themselves is nothing short of remarkable. They were 1-15 last season and are in a rebuilding mode. Their chances of making the postseason are boosted by being in the NFL's weakest division.

      Although Spagnuolo won't even publicly mention the playoffs, there is no denying the buzz circulating throughout...
      -12-10-2010, 10:33 AM
    • Azul e Oro
      Bradford Focused on Preparation
      by Azul e Oro



      By Nick Wagoner/Senior Writer


      Tuesday in the NFL is the player’s respite, his opportunity to step away from the game for 24 hours before the week really gets going on Wednesday.


      Unless, of course, you’re the quarterback in which case the chances for down time are few and far between. And if you’re a rookie quarterback, Tuesday might as well be Groundhog’s Day because it’s probably going to be pretty similar to every other day of the week.


      Such is life for Sam Bradford as the Rams’ starting quarterback as he found himself spending plenty of his Tuesday at the Russell Training Center. Of course, there wasn’t much leisurely about the visit.


      “He’s into backgammon, so we played a little backgammon,” coach Steve Spagnuolo said, laughing. “No, we sat and watched some tape. I tried to give him a little bit of the defensive side of it, what I think they might be doing or thinking, what I thought he could expect from…being a rookie quarterback in the first game, from a defensive standpoint.”


      If ever there was a coach to give a rookie advice about what to look for and expect from an opposing defense, it’s Spagnuolo.


      While it’s in the job description of defensive coordinators to make life difficult for all quarterbacks, it’s particularly fun when the quarterback on the other side is a rookie who has yet to see the speed and diversity of NFL defenses in a regular season game.


      One reporter even asked Spagnuolo how “diabolical” he likes to get when he sees a young signal caller on the other side.


      “I didn’t use that word,” Spagnuolo said. “I would have if I had thought of it, but that’s exactly what I was trying to convey to Sam, that I think the mindset of any defensive coordinator that’s going to face a rookie quarterback is going to make it as tough and confusing as he can. Usually that means not doing things that they’ve already seen on film and make the quarterback make adjustments on the sideline during the game. So we’ve certainly anticipated that.”


      Indeed, there will be no bigger challenge for Bradford in his first career NFL start Sunday against Arizona than the exotic and multiple defensive looks and blitz packages that the Cardinals are sure to throw at him.
      Arizona works out of a base 3-4 defense but will regularly move around, switch fronts and disguise blitzes so as to create confusion for opposing offenses.
      Defensive tackle Darnell Dockett is known for his ability to push the pocket and safety Adrian Wilson has long been a thorn in the side of the Rams.


      These are just a couple of examples of what Bradford will be dealing with when he steps on the field on Sunday.
      “We’re taking a look at that right now,” Bradford...
      -09-08-2010, 04:21 PM
    • MauiRam
      Future is now for Bradford, Rams
      by MauiRam
      BY BRYAN BURWELL Sunday, August 29, 2010 12:20 am

      Out of the mouth of babes, they call it. It's the perfectly innocent moment when an uncensored child speaks without the benefit of any social filter.

      So here we are under the sweeping roof of the indoor practice facility at Rams Park just two days before Sam Bradford's first NFL preseason game. The National Football League's first overall draft pick is doing his normal Thursday post-practice whirl. First he meets with the media for several minutes, chatting up about the buildup to playing in his first pro football game. A few minutes later, he is escorted away from the microphones by the team's lead publicist Ted Crews, who quietly whispers in his ear a few important details about some visitors to camp who were eager to meet him.

      The young quarterback is laughing. None of this appears to be drudgery to him. He works the room easily, as if he is a charming politician in a fund-raiser reception line, graciously shaking hands, posing for photographs and engaging in polite small talk, all while running the autograph gauntlet.

      And there, arms draped over the four-foot-tall metal barrier, is young Max Arnone, an eager, gabby 7-year-old sporting a gold personalized football jersey. He is armed with a Sharpie pen in one hand, a Rams poster in another, and enough giddy enthusiasm to fuel a blast furnace.

      "Sam ... SAM ... SAMMMMMM!!!!" the kid gushes breathlessly.

      "Sam, St. Louis sure is lucky to have you... because you're famous AND good!"

      Well when it comes right down to it, isn't that the essence of how Sam The Young Man's new football life will ultimately be measured?

      Bradford needs to be famous AND good.

      When you are a No.1 overall draft pick, a Heisman Trophy-winning quarterback with a face the school girls love and with an arm that the pro football wise guys gasp and swoon over, in order for this tale to have a happy ending, you will have to achieve both — social celebrity and athletic greatness.

      You do know there's a difference between the two, right?

      Snooki, J-woww and The Situation from "Jersey Shore" are famous. Lots of people know who JaMarcus Russell and Ryan Leaf are too.

      But when you come into the NFL with a contract worth a guaranteed $50 million, when the St. Louis Rams have tied their entire future to your predicted success, when everyone in the NFL is already anticipating that you will be a face-of-the-franchise quarterback on the scale of the ultimate contemporary athletic icon Peyton Manning, don't you carry the burden to be both famous and good?

      That's how much is riding on Bradford and he has to know that, even as he bristles at those "face of the franchise" references. If the Rams are wrong about Bradford — and the pages of NFL history are cluttered with...
      -08-29-2010, 11:05 AM
    • RockinRam
      Bradford Starts Strong
      by RockinRam
      By Nick Wagoner
      Senior Writer



      Of all the lessons Rams rookie quarterback Sam Bradford took from his first five professional football practices last weekend, perhaps the most important thing he learned is that he now knows what he doesn’t know.
      “I realize this is kind of the beginning of the work process for me, and I think one of the great things about this weekend is I saw just exactly how far I have to go,” Bradford said as the Rams wrapped up camp on Sunday. “We just put in a slight portion of the playbook. I felt like I handled it, but there’s so much more to come. I really need to make sure that I’m prepared by the time I come back here in a couple weeks.”
      Indeed, the Rams’ rookie minicamp resembled more of an introduction, a Rams Football 101, if you will, than anything like what a NFL Sunday will be.

      For Bradford and the rest of the team’s rookie class, adjusting to the pro game is a long and arduous process. But there’s little doubt that a quarterback has the steepest and most mentally demanding of all tasks.
      In the week leading up to the minicamp, Bradford spent plenty of time on the phone with offensive coordinator Pat Shurmur and quarterbacks coach Richard Curl. Those sessions were meant to prepare Bradford for all that goes into being a NFL signal caller.
      Things like knowing the verbiage, spitting out the plays quickly and making sure everyone is doing his job on a given play. Taking command of the huddle was another issue the Rams coaching staff wanted to see right away.
      “I think Sam did a terrific job,” Shurmur said. “This is the first time he’s hearing things and all the reasons for drafting him were obvious. He’s very smart, got a great command of the huddle. He’s got great attention to detail. By the end of the week, he was repeating things like he got them in the installations and he’s very talented. So you take the talent and the work hard and I think he progressed well in five practices.”
      Shurmur said the Rams even went so far as to try to find ways to throw Bradford off by adding installations with different plays with different protections, route combinations and progressions.
      In other words, pretty much everything a quarterback has to go through mentally in a game and find a way to execute, the Rams asked Bradford to do.
      “There are always things to work through and that’s why you repeat things, but I think he handled the workload well,” Shurmur said. “Really, we tried to mentally stress him a little bit to see how he’d handle things. He handled that well and he was able to bring the stuff from the meeting to the practice field. That’s the most important thing.”
      One area that put no stress on Bradford was something that some might not have expected him to do so well.
      Some believe that Bradford comes from a strictly shotgun-formation oriented spread offense at Oklahoma where he rarely took snaps under center. ...
      -05-07-2010, 12:07 PM
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