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Former Rams upset team won't wear classic blue and yellow uniforms

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  • RealRam
    Who was it here in the Clan that pointed out in another uniform thread that THE RAMS A L R E A D Y HAVE THE CORRECT UNIFORM, i.e., colors, design. The right "throwback" that shouldn't need another approval from the league. RFRH? RFTID?

    I really thought it was a valid, legitimate argument in favor of the Rams as far as the right uniform goes. --

    Leave a comment:

  • Former Rams upset team won't wear classic blue and yellow uniforms

    Former Rams upset team won't wear classic blue and yellow uniforms

    8:55 AM PT

    Arash Markazi ESPN Senior Writer

    LOS ANGELES -- The Los Angeles Rams were back at the Los Angeles Memorial Coliseum on Thursday night for their first event at their old (and new) home since returning in January. It was a day many former Rams players thought they would never see, but there is still one lingering issue.

    During Thursday’s event where fans mingled with current and former players on the field and toured the Coliseum, all of the former players and 99 percent of the fans wore the Rams’ classic blue and yellow uniforms they wore when the team last played in Los Angeles. When the Rams take the field at the Coliseum this season, however, they will play in the Millennium Blue and New Century Gold uniforms they wore in St. Louis for the majority of the season. Those uniforms and colors remain the one problem many former players and fans have with the team’s return.

    Rams greats Fred Dryer, left, and David Hill take a photo with a fan at an event welcoming the team back to Los Angeles and Memorial Coliseum. Arash Markazi/

    “I’ll never forget when I saw the Rams come out of the Coliseum tunnel for the first time in those beautiful gold and yellow uniforms with those Rams horns,” said Fred Dryer, who was a defensive end for the Rams from 1972 to 1981 before becoming an actor (most notably starring in the television series "Hunter"). “If you look at the Rams horns right now, they’re a disgrace. They’re separated, they’re stupid, and they don’t make any sense. They should join in the middle.”

    The Rams will wear their classic blue and yellow uniforms twice next season, the maximum the league allows for alternate throwback uniforms, but the team is working with the league to expand that number. Teams are required by the league to submit requests to change uniforms between January and March and then must wait two years to implement those changes. The team does not plan on making any significant uniform changes until moving into their new stadium in Inglewood in 2019.

    “I understand they can’t make a change for another year or two, but they don’t have to wear that uniform, they can choose to wear anything they want,” Dryer said. “Those Rams horns are known globally and for them to *******ize it like this by putting these two stripes is stupid. They should fix those horns because right now, it’s bull----."

    Dryer’s sentiment was shared by many of the former players and fans wearing blue and yellow shirts and hats and throwback uniforms at the Coliseum.

    “It’s the best uniform,” former Rams running back Eric Dickerson said as he walked around the field with his blue and yellow No. 29 jersey. “I think the Rams know the importance of these uniforms and colors, but everything has to go through the league and with the league it’s always about the money. I hope they can go back to wearing these uniforms and these colors because it’s synonymous with the Los Angeles Rams.”

    No one has been asked about the uniforms more than Kevin Demoff, the executive vice president of football operations and chief operating officer for the Rams. It’s usually the second thing out of the mouths of former players and fans after welcoming the team back to Los Angeles.

    “The blue and yellow uniforms are our throwback alternate jerseys and we can wear them twice and we will wear them twice,” Demoff said. “We’re working on new uniforms to open up the new Inglewood stadium in 2019. We’re going to figure out a program in the interim to make our fans happy but also build for the future in Inglewood. I know it’s important to our fans. But I know it’s more important to have the team back and the jerseys are next, but it’s great to see the players wearing those colors.”

    While the Rams won’t wear their classic blue and yellow uniforms much next season and won’t completely change their uniforms until 2019, most of the players and fans mingling on the field at the Coliseum Thursday night could deal with that now that their team is back in Los Angeles.

    “I only think that there’s one good uniform and that’s the one I played in,” former Rams offensive tackle Jackie Slater said. “I’m hoping and keeping my fingers crossed that they go back to those uniforms as quickly as possible. That’s the one that everybody in Southern California identifies with and it would be fantastic if they did that, but it’s just good to have them back home where they belong.”

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  • r8rh8rmike
    Rams, fans stuck with bad uniforms for at least one more season
    by r8rh8rmike
    Rams, fans stuck with bad uniforms for at least one more season

    May 3, 2018
    Alden GonzalezESPN Staff Writer​​​​​​​

    LOS ANGELES -- The Los Angeles Rams have the team, guided by the coach, while playing in the city -- but they still don't have the uniforms.

    The Jacksonville Jaguars, Miami Dolphins and Tennessee Titans have all unveiled new uniforms this offseason, but the Rams' look has remained status quo -- a clunky concoction of what remains from St. Louis and what might lie ahead in Los Angeles.

    Jerseys are a big deal, here and everywhere. And in L.A., Rams fans are really only satisfied with the laundry during those rare times when their team wears throwback, blue-and-yellow uniforms, a nod to the prior stint in L.A. that has proven to be far easier on the eyes. On other weeks, the Rams simply don't match. Their jerseys have gold, but their pants and helmets do not. It looks off, and it's even worse when they're forced to switch from white to blue jerseys on the road.

    The Rams know this, and, well, they're working on it. But it takes time, and there isn't a whole lot they can do about it now. Fans will have to stomach the current incarnation of uniforms for at least one more season. The Rams might announce more details about this process at some point this summer. In the meantime, here are answers to some questions about a topic that continues to seem pressing in this market.

    When are the new uniforms coming out?

    Either in 2019 or 2020. That has not been firmed up. The original plan was to roll them out in 2019, because that's when the new stadium was set to open. But then that stadium got delayed a year, and now the Rams are staring at two options with their new uniforms. They can unveil them as soon as possible, to quickly rid themselves of a uniform combination that clashes. Or they can wait to roll everything out in concert with the opening of an opulent new facility that they will share with the Los Angeles Chargers. A complete rebranding, if you will. The Rams see benefits with both options.

    Where are the Rams in their process?

    They are working with the NFL and with Nike, specifically going through branding exercises. That's how this typically works. Teams first define what they will stand for, basically, and sometimes rally behind a catch phrase ("Rise Up" by the Atlanta Falcons, for example). From that, the logo and the colors will sprout, uniforms and other apparel serving as the visual extension of it all. Everything remains on the table for the Rams, whether it's a tweak in the logo or a change in the color scheme. In L.A., fans are clamoring for an incorporation of blue and yellow. But blue and white might also be in the mix. It's hard to see the Rams venturing outside of that.

    Why didn't they just change them already?

    The Rams didn't begin the process of overhauling their uniforms until...
    -05-04-2018, 10:34 AM
  • AvengerRam
    Rams want old school uniforms now - NFL says "no"
    by AvengerRam
    Rams want to wear blue and yellow uniforms more often, but NFL says no

    Posted by Michael David Smith on May 11, 2018, 9:51 AM EDT
    Getty Images

    Since the Rams moved back to Los Angeles, questions have raged about which uniforms they should wear: The blue and white of Merlin Olsen in the 1960s? The blue and yellow of Eric Dickerson in the 1980s? The blue and gold of the St. Louis years? Some combination?

    The Rams are working on a permanent answer, but in the meantime they’d like to wear the Dickerson-style throwbacks more. The NFL, however, has other ideas.

    Rams COO Kevin Demoff says the team has asked the NFL for permission to wear the blue and yellow throwbacks more often, but the NFL limited the Rams to wearing them twice last season. Demoff said he’s working on explaining to the league office that the fans would prefer those uniforms.

    “We have spent the year educating them on our fan base,” Demoff told the Los Angeles Times. “We forwarded them all of the fan complaints, the emails we get, so I think they’re well aware of our fans’ preferences.”

    Demoff said the Navy blue jerseys the Rams have worn aren’t anyone’s favorite.

    “It was always with the idea that we’d be able to revisit it during the offseason when there’s more time to plan,” he said. “Hopefully, they recognize the challenge we have and appreciate the connection the fan base has to the blue and yellow. If we can avoid wearing our Navy jerseys next year, we will.”

    It’s a bit odd that the NFL won’t let teams wear whatever uniforms they want, but it appears that the Rams still have some work to do to convince the league to let them wear those Dickerson-style uniforms on a full-time basis....
    -05-11-2018, 10:54 AM
    Small victory on the uniforms today
    The NFL finally listened to the fans and will allow the Rams to wear the Blue and yellow uniforms for 5 home games this season. They'll wear the yellow "color rush" uniforms in Mexico, and the ugly white/gold/blue uniforms on the road and during the first two home games as well as the preseason. No more navy blue and gold jerseys. It was reported that the Rams sent all the letters and complaints directly to the NFL and said something like; "see what we're dealing with here?", "this is what the paying fans want". Small victory, but a victory nonetheless. The Rams will introduce the new designs in 2020 when the stadium opens. Now is we can just find a way to sign AD.
    -07-27-2018, 09:51 PM
  • MauiRam
    Rams pondering uniform changes ..
    by MauiRam
    28 minutes ago • By Jim Thomas

    Rams executive Kevin Demoff says a change in both current uniform and throwback uniform for the team is possible, if not likely in the not too distant future.

    “I think at some time in the next five years, you’ll see a complete uniform _ throwback and current uniform _ (change),” Demoff said. “I’d be surprised if we didn’t have it.”

    Fans seem to be obsessed with uniforms, and the recent announcement that the team would wear its 1999 throwbacks against Tennessee and Tampa Bay this season sparked another round of discussion. Both about the current uniforms and which throwback to use.

    “Like everything else, you’re trying to elicit emotion from your fans, and our uniform colors seem to do that on a daily basis,” said Demoff, the Rams’ executive vice president of football operations. “There’s not a day that goes by that there’s not a uniform question or comment on the Internet.”

    Teams are allowed to wear throwback uniforms at two home games each year. Choosing the Tennessee (Nov. 3) and Tampa Bay (Dec. 22) games for the ’99 throwback uniforms was a natural, given the fact that the Rams defeated Tampa Bay in the NFC championship game and then beat Tennessee in Super Bowl XXXIV that season.

    “If you were looking for a throwback home ‘schedule,’ this was pretty obvious,” Demoff said. “Even we couldn’t (mess) this one up.”

    By league rules, once a team chooses a particular throwback style, it must wear the same uniform for at least five consecutive seasons. In the case of the ’99 throwbacks, the Rams started wearing them in 2009.

    “This is the fifth year,” Demoff said.

    But a lot of lead time is required in order to change throwbacks, and the deadline has passed to change the throwbacks for 2014.

    “So if we choose to wear throwbacks in ’14, we have to wear these current throwbacks as well; 2015 right now would be the first time we could change our throwback _ and we have to make the decision by the end of the year.”

    And Demoff doesn’t see that happening. If that’s the case, then 2016 becomes the first year the team could change throwbacks.

    “One of the things we’ve talked about is if we’re gonna overhaul the current uniform, doing that in conjunction with the throwback change,” Demoff said. “So basically you unveil all of your new uniforms at the same time rather than doing it piecemeal.

    “A lot of discussion, a lot of thought has to go into the brand. But the thing that will make people passionate about these uniforms would be winning. People will love the all-blue look if we just won a few more games in them.”

    Demoff and...
    -08-13-2013, 12:12 PM
  • jjigga3000
    Uniform Change?
    by jjigga3000
    Since a lot of us have been somewhat touchy on the subject of relocating. Let's talk about a New Uniform. I personally have disliked the new colors ever since they came out with those uniforms. I would love to see the new uni's with the old colors with a optional blue and white uni. something like these. What say ye. Let's post ideas, better than talking about something we can't control....
    -01-15-2015, 10:10 AM