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Rams, fans stuck with bad uniforms for at least one more season

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  • Rams, fans stuck with bad uniforms for at least one more season

    Rams, fans stuck with bad uniforms for at least one more season

    May 3, 2018
    Alden GonzalezESPN Staff Writer​​​​​​​

    LOS ANGELES -- The Los Angeles Rams have the team, guided by the coach, while playing in the city -- but they still don't have the uniforms.

    The Jacksonville Jaguars, Miami Dolphins and Tennessee Titans have all unveiled new uniforms this offseason, but the Rams' look has remained status quo -- a clunky concoction of what remains from St. Louis and what might lie ahead in Los Angeles.

    Jerseys are a big deal, here and everywhere. And in L.A., Rams fans are really only satisfied with the laundry during those rare times when their team wears throwback, blue-and-yellow uniforms, a nod to the prior stint in L.A. that has proven to be far easier on the eyes. On other weeks, the Rams simply don't match. Their jerseys have gold, but their pants and helmets do not. It looks off, and it's even worse when they're forced to switch from white to blue jerseys on the road.

    The Rams know this, and, well, they're working on it. But it takes time, and there isn't a whole lot they can do about it now. Fans will have to stomach the current incarnation of uniforms for at least one more season. The Rams might announce more details about this process at some point this summer. In the meantime, here are answers to some questions about a topic that continues to seem pressing in this market.

    When are the new uniforms coming out?

    Either in 2019 or 2020. That has not been firmed up. The original plan was to roll them out in 2019, because that's when the new stadium was set to open. But then that stadium got delayed a year, and now the Rams are staring at two options with their new uniforms. They can unveil them as soon as possible, to quickly rid themselves of a uniform combination that clashes. Or they can wait to roll everything out in concert with the opening of an opulent new facility that they will share with the Los Angeles Chargers. A complete rebranding, if you will. The Rams see benefits with both options.

    Where are the Rams in their process?

    They are working with the NFL and with Nike, specifically going through branding exercises. That's how this typically works. Teams first define what they will stand for, basically, and sometimes rally behind a catch phrase ("Rise Up" by the Atlanta Falcons, for example). From that, the logo and the colors will sprout, uniforms and other apparel serving as the visual extension of it all. Everything remains on the table for the Rams, whether it's a tweak in the logo or a change in the color scheme. In L.A., fans are clamoring for an incorporation of blue and yellow. But blue and white might also be in the mix. It's hard to see the Rams venturing outside of that.

    Why didn't they just change them already?

    The Rams didn't begin the process of overhauling their uniforms until they arrived in L.A. in 2016. They were basically starting from scratch, with 2019 being their earliest target. In the meantime, the Rams have done their best to get rid of the gold that was a staple of their days in St. Louis. Last season they went to retro blue-and-white helmets and blue-and-white pants, with fans voting on the color of the facemask and the number of stripes along the side.

    But the NFL doesn't allow them to change their jerseys because that would constitute the uniform rebranding that they are undergoing for 2019 or 2020 (teams can only change their uniforms once every five years). Another question is why the Rams didn't simply have new uniforms in place by the time they moved out to L.A., rather than wait until a new stadium opens. That's fair. But keep in mind that a uniform overhaul tends to be a multi-year process. The Rams would've probably had to begin that process before knowing when -- if ever -- they were relocating from St. Louis. They weren't given a three-year wait like the one the Oakland Raiders have with Las Vegas.

    What's new for this year?

    As of now, the Rams will stick with the same uniform combination. At home, it isn't much of a problem. They go with white jerseys, on which the gold is understated. It's a pretty clean look when matched with the blue-and-white pants and the blue-and-white helmet. On the road, it's only really a problem when they are forced to wear their blue jerseys, which feature a lot of gold and look bad with the new helmets and pants.

    Home teams choose their uniforms, but the Rams only had to wear their blue jerseys -- a function of the home team wearing white jerseys -- on two occasions in 2017. In Week 4 against the Dallas Cowboys, they wore all blue and looked ridiculous. For Week 6 against the Jaguars, they instead paired white pants with their blue jersey. It looked better, but only slightly. Fans are just going to have to deal with it a little longer.

  • #2
    I honestly don't care about trying to "unveil" the new jerseys at the same time as the grand opening of the new stadium. Screw that. Just change it now and get it over with. I long does it take to design a jersey??


    • #3
      If they think they can just manipulate us fans by putting out these sub-par uniforms and then launching a new design so we'll buy all new jerseys and gear, well...

      ...yeah, they're probably right.


      • #4
        Well, obviously the earliest the can change is 2019, as it states in the article ............... so lets change them in 2019. Not much point hoping for a change before then.

        Keeping the Rams Nation Talking


        • #5
          Originally posted by RockinRam View Post
          I honestly don't care about trying to "unveil" the new jerseys at the same time as the grand opening of the new stadium. Screw that. Just change it now and get it over with. I long does it take to design a jersey??
          For all we know, they will have a bunch of designs sitting waiting but like the article says, earlies is 2019

          Keeping the Rams Nation Talking


          • #6
            'Clunky concoction' is right. -

            Can't believe all the red tape involved in getting with a nice, simple yet well designed uniform for the Rams!

            For my fancy, I'd still like to stick with traditional and conservative L.A. Rams designs - from helmet to shoes. But please, just GET RID OF THE CURRENT VERSION ! ! !

            Click image for larger version

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            • #7
              There is a lesson to be learned here...

              DO NOT BUY AT WALMART....SHOP AMAZON!!!!

              But yah...unless your the Dallas Cowboys or Raiders or.... doesn't make any sense to change the uniforms. Where as coming off a winning season it does....Good old marketing capitalism.

              The Rams are in that gray area. Sorry but I didn't like the 2017 look---boring. Instead if I owned the Rams having gone back to L.A. I'd have brought back the old blue and gold till the new stadium was built and then come out with something new and flashy (while hoping I had a winning team that year--nothing worst then having a new stadium, a change in uniform and totally being owned by every other team in the NFL---anyone know who I am hinting at....he!, he!, hee!


              • #8
                Originally posted by RealRam View Post
                'Clunky concoction' is right. -

                Can't believe all the red tape involved in getting with a nice, simple yet well designed uniform for the Rams!

                For my fancy, I'd still like to stick with traditional and conservative L.A. Rams designs - from helmet to shoes. But please, just GET RID OF THE CURRENT VERSION ! ! !

                Click image for larger version

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                Great picture of my all-time favorite Ram, Nolan Cromwell. Notice he's doing something in that picture which seems to be a foreign concept today: It's called "tackling".

                I've long been a believer in the blue-yellow jerseys of that era. Nothing compares, IMO.


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                • r8rh8rmike
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                  LOS ANGELES -- The Los Angeles Rams were back at the Los Angeles Memorial Coliseum on Thursday night for their first event at their old (and new) home since returning in January. It was a day many former Rams players thought they would never see, but there is still one lingering issue.

                  During Thursday’s event where fans mingled with current and former players on the field and toured the Coliseum, all of the former players and 99 percent of the fans wore the Rams’ classic blue and yellow uniforms they wore when the team last played in Los Angeles. When the Rams take the field at the Coliseum this season, however, they will play in the Millennium Blue and New Century Gold uniforms they wore in St. Louis for the majority of the season. Those uniforms and colors remain the one problem many former players and fans have with the team’s return.

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                  “I’ll never forget when I saw the Rams come out of the Coliseum tunnel for the first time in those beautiful gold and yellow uniforms with those Rams horns,” said Fred Dryer, who was a defensive end for the Rams from 1972 to 1981 before becoming an actor (most notably starring in the television series "Hunter"). “If you look at the Rams horns right now, they’re a disgrace. They’re separated, they’re stupid, and they don’t make any sense. They should join in the middle.”

                  The Rams will wear their classic blue and yellow uniforms twice next season, the maximum the league allows for alternate throwback uniforms, but the team is working with the league to expand that number. Teams are required by the league to submit requests to change uniforms between January and March and then must wait two years to implement those changes. The team does not plan on making any significant uniform changes until moving into their new stadium in Inglewood in 2019.

                  “I understand they can’t make a change for another year or two, but they don’t have to wear that uniform, they can choose to wear anything they want,” Dryer said. “Those Rams horns are known globally and for them to *******ize it like this by putting these two stripes is stupid. They should fix those horns because right now, it’s bull----."

                  Dryer’s sentiment was shared by many of the former players and fans wearing blue and yellow shirts and hats and throwback uniforms at the Coliseum.

                  “It’s the best uniform,” former Rams running back Eric Dickerson said as he walked around the field with his blue and yellow No. 29 jersey. “I think the Rams know...
                  -06-17-2016, 04:10 PM
                • RAMFANRAIDERHATER
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                  The NFL finally listened to the fans and will allow the Rams to wear the Blue and yellow uniforms for 5 home games this season. They'll wear the yellow "color rush" uniforms in Mexico, and the ugly white/gold/blue uniforms on the road and during the first two home games as well as the preseason. No more navy blue and gold jerseys. It was reported that the Rams sent all the letters and complaints directly to the NFL and said something like; "see what we're dealing with here?", "this is what the paying fans want". Small victory, but a victory nonetheless. The Rams will introduce the new designs in 2020 when the stadium opens. Now is we can just find a way to sign AD.
                  -07-27-2018, 09:51 PM
                • AvengerRam
                  Rams want old school uniforms now - NFL says "no"
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                  Posted by Michael David Smith on May 11, 2018, 9:51 AM EDT
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                  Since the Rams moved back to Los Angeles, questions have raged about which uniforms they should wear: The blue and white of Merlin Olsen in the 1960s? The blue and yellow of Eric Dickerson in the 1980s? The blue and gold of the St. Louis years? Some combination?

                  The Rams are working on a permanent answer, but in the meantime they’d like to wear the Dickerson-style throwbacks more. The NFL, however, has other ideas.

                  Rams COO Kevin Demoff says the team has asked the NFL for permission to wear the blue and yellow throwbacks more often, but the NFL limited the Rams to wearing them twice last season. Demoff said he’s working on explaining to the league office that the fans would prefer those uniforms.

                  “We have spent the year educating them on our fan base,” Demoff told the Los Angeles Times. “We forwarded them all of the fan complaints, the emails we get, so I think they’re well aware of our fans’ preferences.”

                  Demoff said the Navy blue jerseys the Rams have worn aren’t anyone’s favorite.

                  “It was always with the idea that we’d be able to revisit it during the offseason when there’s more time to plan,” he said. “Hopefully, they recognize the challenge we have and appreciate the connection the fan base has to the blue and yellow. If we can avoid wearing our Navy jerseys next year, we will.”

                  It’s a bit odd that the NFL won’t let teams wear whatever uniforms they want, but it appears that the Rams still have some work to do to convince the league to let them wear those Dickerson-style uniforms on a full-time basis....
                  -05-11-2018, 10:54 AM
                • tmbkb8
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                  Ok, so my friends and I were talking recently about this "New Look" Rams. A new regime, new franchise quarterback, new ferocious D. We then got on the subject of uniforms. In my opinion, I would love to see the Rams return to the throwbacks permanently. How good would Sammy B look in that royal blue?!!? What are the ClanRammers opinion on this? I apologize if this has already been a thread, but I figured since this is such a different team from past years, it might as well be asked again...

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                  -10-21-2010, 09:11 AM
                • OldRamsfan
                  Fitting Tribute to our Rams and where they come from !
                  The Rams were the first professional American football team to have a logo on their helmets. Ever since halfback Fred Gehrke, who worked as a commercial artist in off-seasons, painted ram horns on the team's leather helmets in 1948, the logo has been the club's trademark.

                  When the team debuted in 1937, the Rams' colors were red and black, featuring red helmets, black uniforms with red shoulders and sleeves, tan pants, and red socks with black and white stripes. One year later they would switch their team colors to gold and royal blue, with gold helmets, white pants, royal blue uniforms with gold numbers and gold shoulders, white pants with a royal stripe, and solid royal blue socks. By the mid-1940s the Rams had adopted gold jerseys (with navy blue serif numerals, navy blue shoulders, gold helmets, white pants with a gold-navy-gold stripe, and gold socks with two navy stripes). The uniforms were unchanged as the team moved to Los Angeles. The helmets were changed to navy in 1947. When Gehrke introduced the horns, they were painted yellow-gold on navy blue helmets. In 1949 the team adopted plastic helmets, and the Rams' horns were rendered by the Riddell company of Des Plaines, Illinois, which baked a painted design into the helmet at its factory. Also in 1949 the serif jersey numerals gave way to more standard block numbers. Wider, bolder horns joined at the helmet center front and curving around the earhole appeared in 1950; this design was somewhat tapered in 1954–1955. Also in 1950 a blue-gold-blue tri-stripe appeared on the pants and "Northwestern University-style" royal blue stripes were added to jersey sleeves. A white border was added to the blue jersey numerals in 1953. So-called "TV numbers" were added on jersey sleeves in 1956. In accordance with a 1957 NFL rule dictating that the home team wear dark, primary-colored jerseys and the road team light shirts, the Rams hurriedly readied for the regular season new royal-blue home jerseys with golden striping and golden front and back numerals with a white border. The white border was removed in 1958. The Rams continued to wear their golden jerseys for 1957 road games, but the following year adopted a white jersey with blue numerals and stripes. In 1962–63 the team's road white jersey featured a UCLA-style blue-gold-blue crescent shoulder tri-stripe.

                  In 1964, concurrent with a major remodeling of the team's Los Angeles Memorial Coliseum home, the colors were changed to a simpler blue and white. The new helmet horns were white, wider, and separated at the helmet center front. The blue jersey had white numerals with two white sleeve stripes. The white jersey featured blue numerals and a wide blue crescent shoulder stripe. A 1964 league rule allowed teams to wear white jerseys for home games and the Rams were among several teams to do so (the Dallas Cowboys, who introduced their blue-white-silverblue uniform that season, have worn white at home ever...
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